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10 nail & beauty books to aid your know-how

Elevate your creativity & expand your knowledge with a selection of industry-relevant books

Face-to-Face with Doug Schoon –Volume I

This comprehensive guide to nails and nail products is available in hard copy and eBook formats. Renowned nail scientist, Doug Schoon, explores a variety of topics to help readers elevate their understanding of nail science and product chemistry. Whether you’re a nail professional seeking to enhance your knowledge or curious about the intricacies of nail coatings, UV nail lamps, contamination control and more, this book is a valuable resource. It features science-backed insights and real-world answers to questions posed by nail professionals, and is followed by volumes II and III.

Available via www.amazon.co.uk and www.nailknowledge.org, which is offering a 3 for 2 deal on eBooks.

The Successful Salon Marketing System By Ryan Power

Ryan Power, salon mentor, author, speaker & marketeer, has published his second book: The Successful Salon Marketing System. He and wife, Hollie, owned a profitable, award-winning day spa and salon for over a decade, before selling it to concentrate on Salonology, through which they help salon owners create their dream businesses via coaching, networking and motivation. The book explains the marketing system that Ryan and Hollie used to fill the nine diary columns of their day spa and salon, allowing readers to copy and tweak it for their own businesses. The instructional, biographical and motivational book is designed for salons struggling to attract clients or keep them coming back and spending more each time.

Available via www.salonmarketingbook.com/system

The Secrets Of A Successful Nail Trainer (sold with free mini courses) By Alexandra Lepadatu

This stylish hardback book offers 190 pages that will guide you on how to become a successful nail educator. Written by Alexandra Lepadatu, a nail trainer & tech with over 13 years’ experience, this tome is teeming with relevant advice, personal development examples, and nail and teaching theory. It features empowering quotes, stimulating exercises and lifetime access to nail video demonstrations.

The Secrets Of A Successful Nail Trainer is also recommended for advanced nail techs ready to reach the next level of their careers, and educators keen to polish up their performance. The majority of the book provides general teaching information, so is also ideal for keen beauty and aesthetics trainers.

Available via www.thenailmastershop.com

ACRYLICS By ICECOLD

ACRYLICS by ICECOLD is a global exploration of the vibrant world of nail artistry. It dives into the dynamic history of nail art by using captivating visuals and intimate storytelling. ACRYLICS unveils the evolution of nail art in American history, shaped by the creative foundations laid by Asian immigrants and Black Americans.

It features a foreword by Alex Fox, co-founder of Scratch & global director of Nailympia Competitions. Featured nail artists are Stephanie Kao, Lesly Arrañaga, Alexis Auer, Jalen Dominique, Parvee Perry, Melissa Samuel, Sky Somalia, Momoka Takahashi, Marbles Valdez and Aja Walton. Each showcase their voice and creative perspectives through nail expressions, and 35% of all book sales go to the featured nail artists and production personnel.

Available via vcg.media

Win The Nail Game: Competition Success Made Simple By Ela Loszczyk

This 128-page book has been written to inspire nail techs to enter nail competitions, reach their goals, push boundaries and never stop learning. Readers can upgrade their skills with tips from from Ela Loszczyk, who is an international educator, multiple competition winner & founder of Nail Experts Academy. She shares award-winning strategies and how to grow a business through entering competitions.

Win The Nail Game is divided into three parts. Part I: Getting ready for competitions teaches preparation and reveals the actions that should be taken to do well in a nail contest. Part II: Competition day explains what to do and what to avoid on the day, alongside a product checklist and important aspects to implement for competitors and models. Part III: After the competition explores how to attain feedback and make the most out of the competition experience.

Available via www.waterstones.com / www.amazon.co.uk

The Complete Nail Technician – Fourth Edition By Marian Newman

From the student studying towards their Level 2 or 3 qualification to the practicing nail professional seeking to refresh their skills, this book by industry aficionado, Marian Newman, will appeal to those who want to develop excellence in their chosen profession. Written in the award-winning nail tech’s accessible and professional style, this text provides readers with the benefit of her extensive experience by passing on top tips and advice. It is endorsed by HABIA and VTCT.

Available via www.amazon.co.uk

Leading From The Heart Edited by Joan Scott & Andrew Priestly

This 186-page book has been compiled and co-edited by Joan Scott, CEO & chair of HABIA (The Hair & Beauty Industry Authority). It features 21 successful global business leaders, who share how to create a profitable enterprise by putting people and relationships at the heart of any business. Leaders primarily come from the service sectors (law, health, beauty, spas, hairdressing, cosmetics, financial services and hospitality), where impeccable interpersonal relationships are paramount to success.

The book’s key approach centres on consistent, enlightened and inspiring care for employees. Authors, who include Samantha Sweet, co-founder of Sweet Squared, share the expertise honed from running established enterprises. where they have consciously embraced relational leadership, collaborative teams, kindness in management and authentic heart-led, people-first principles. Available via www.amazon.co.uk

The Nail Unit –Essential Anatomy & Physiology for the Beauty Industry By Tracy Anne Shelverton

This eBook is designed for both professional nail techs who are committed to the care and wellbeing of their clients’ fingernails and anyone interested in how the nail unit functions to help support its health. An examination of the fundamentals of nail anatomy, The Nail Unit explores the structures that make up the nail unit and their purposes. Every action, from a simple manicure to a complex treatment, has a direct impact on the nail’s health. Therefore, the knowledge gleaned from this book ensures treatments result in not just beautiful nails, but healthy ones.

Available via www.nailknowledge.org, which is offering a 3 for 2 deal on eBooks.

Beauty Therapist To Entrepreneur: The essential guide to accelerating your career success in the beauty industry By Linda Hill

This step-by-step career guide comes from Linda Hill, founder of award-winning aesthetic and beauty recruitment agency, Linda Hill Recruitment & Scratch Stars finalist for The Nail Business Mentor Award 2024. Written to support professionals at every level of the beauty industry in finding success and making more money, it shares available career opportunities and helps readers discover which suits them best. Linda utilises her 20 years’ experience mentoring pros to present strategies to excel in job interviews, regardless of experience, as well as accelerate the growth and success of beauty businesses. Available via www.amazon.co.uk

Nail Art: Inspiring Designs By The World’s Leading Nail Technicians By Helena Biggs

This lavishly illustrated book by Scratch’s editorial director, Helena Biggs, explores nail art in a variety of forms: from salon styles to fashion nail art and fantasy creations. The first of three books by Helena, it highlights the talents, tools and creativity behind nail art styles and their impact on celebrity culture and competitive exhibitions. Nail Art explores nail designs and colours throughout history, from ancient China and India to the early 1900s, when car paint inspired new shades for commercial nail looks. It considers nail art in relation to modern culture and features the work of prominent nail artists throughout, such as Marian Newman, Catherine Wong and Viv Simmonds. Available via www.amazon.co.uk / www.whsmith.co.uk

This article appears in July 2024

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This article appears in...
July 2024
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Editor's Letter
July is a very exciting month for the team at Scratch HQ, as it marks the launch of a new nail contest: North America’s Star Nail Artist, and the announcement of the Scratch Stars Awards winners 2024.
Nail NATION
News & views
Talent: Unmasked
US nail pro, Jessica Masker, opens up about her career journey, competition success & the creative process behind this month’s Scratch cover
THE HOT List
Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
THE SCRATCH scoop
The Scratch team offers an insight into its antics & unveils events & treatment news across the nail & beauty realms
Nailympia COMPETITIONS NEWS
Nailympia Orlando 2024: The results
NEWS FLASH: Nailympia China postponed
Nailympia China has been moved to 8-10 May
Registration open for Nailympia San Antonio 2024
Nailympia San Antonio 2024 follows the success of Nailympia Orlando and takes place 15-16 September. This event marks a significant milestone in the partnership between Nailympia and Informa Markets.
10 nail & beauty books to aid your know-how
Elevate your creativity & expand your knowledge with a selection of industry-relevant books
The Creation STATION
Stay on top of client nail art requests this summer with Scratch’s roundup of seasonal gel polish designs, product picks & tips
Nailing your finances: a handy guide for pros
Beauty Hunt founder, VORKE KALUSI, serves up an insight into financial terms & tools to support your business needs
Love & Sparkles with Katy P nail artist
How to keep nail art brushes in tip-top condition
KIND & colourful
Discover the story behind Danish brand, NailKind, as REBECCA HITCHON talks to its founders about its caring ethos & plentiful polish products
ACCESSIBILITY TOOLS & TIPS
Check out tools designed to support the accessibility
Created with love
London-based nail artist, Jade Ford, shares details of her Love is? video series, in which she chats to visionaries about their views on love & creates nail designs to complement
FORD’S Thoughts
Global business & beauty education expert, KIM FORD, shares news, views & observations from the international nail circuit
ARTISTIC Achiever
Meet Fran Humphrey, voted winner of MISSU’s online nail art challenge for 2024, as she shares her creative passions, home salon setup & artistic advice
Formulas for Success
DITCH THE GREASE, SHINE THE NAILS
Scratch Stars Awards 2024
MEET THE BUSINESS JUDGES
Power & Polish with O.P.I
Elevate your business & embrace new techniques with advice from members of the Scratch Stars Awards 2023 Nail Team of the Year
READERS GALLERY
Holyhead’s SOPHIE PRITCHARD shares a selection of bright, expressive nail creations & an alternative use for her artistic skills
Peacci KEEN
Take mani & pedi treatments to new heights with Peacci: a product range for techs & clients that offers colour & care options for hands & feet
Fancy an upgrade?
Offer clients a first-class service with HELENA BIGGS’ pick of options to upgrade & elevate their mani/pedi experience – whatever the budget
NOTES FROM Nergish
Are you considering increasing the prices of your nail services? NERGISH WADIA-AUSTIN, business expert & CEO of PHAB Service Stars, shares how to communicate this effectively with clients
FLYING HIGH WITH OANA FLUTUR
Explore the inspiring story & expert insights of a champion nail artist
NAIL Clippings
REBECCA HITCHON uncovers the hottest nail topics & tales across the ‘net, TV & social media & gets the scoop on celebrity beauty must-haves
Fingernails in Focus
Ensure nails are shining bright for The Scratch Stars Party on 21 July with a roundup of stellar mani inspiration
Looking for back issues?
Browse the Archive >

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July 2024
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